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"How vicarious learning increases users' knowledge adoption in live ..."

Mingxia Jia et al. (2024)

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DOI: 10.1016/J.IPM.2023.103599

access: closed

type: Journal Article

metadata version: 2024-01-26

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Mingxia Jia, Yuxiang (Chris) Zhao, Shijie Song, Xiaoyu Zhang, Dawei Wu, Jinhao Li:
How vicarious learning increases users' knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus. Inf. Process. Manag. 61(2): 103599 (2024)

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