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"Evaluating the performance of demographic targeting using gender in ..."
Bernard J. Jansen, Kathleen A. Moore, Stephen Carman (2013)
- Bernard J. Jansen
, Kathleen A. Moore
, Stephen Carman:
Evaluating the performance of demographic targeting using gender in sponsored search. Inf. Process. Manag. 49(1): 286-302 (2013)
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