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"Evaluating the performance of demographic targeting using gender in ..."

Bernard J. Jansen, Kathleen A. Moore, Stephen Carman (2013)

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DOI: 10.1016/J.IPM.2012.06.001

access: closed

type: Journal Article

metadata version: 2022-10-02

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Bernard J. Jansen, Kathleen A. Moore, Stephen Carman:
Evaluating the performance of demographic targeting using gender in sponsored search. Inf. Process. Manag. 49(1): 286-302 (2013)

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