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"A Media Planning Calculus."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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John D. C. Little, Leonard M. Lodish (1969)

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DOI: 10.1287/OPRE.17.1.1

access: closed

type: Journal Article

metadata version: 2020-03-31

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John D. C. Little, Leonard M. Lodish:
A Media Planning Calculus. Oper. Res. 17(1): 1-35 (1969)

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last updated on 2020-03-31 18:17 CEST by the dblp team

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