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"Intensity Measures of Consumer Preference."

John R. Hauser, Steven M. Shugan (1980)

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DOI: 10.1287/OPRE.28.2.278

access: closed

type: Journal Article

metadata version: 2020-03-31

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  - journals/ior/HauserS80
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  - https://dblp.org/rec/journals/ior/HauserS80
John R. Hauser, Steven M. Shugan:
Intensity Measures of Consumer Preference. Oper. Res. 28(2): 278-320 (1980)

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