"Cost-per-Impression Pricing for Display Advertising."

Kristin Fridgeirsdottir, Sami Najafi-Asadolahi (2018)

> Home

Details and statistics

DOI: 10.1287/OPRE.2017.1697

access: closed

type: Journal Article

metadata version: 2020-03-31

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ior/Fridgeirsdottir18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ior/Fridgeirsdottir18
Kristin Fridgeirsdottir, Sami Najafi-Asadolahi:
Cost-per-Impression Pricing for Display Advertising. Oper. Res. 66(3): 653-672 (2018)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.