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"Cross-cultural comparison of interactivity and advertising appeals on ..."
Hyunjae (Jay) Yu, Hye-Jin Paek, Bumjun Bae (2008)
- Hyunjae (Jay) Yu, Hye-Jin Paek, Bumjun Bae:
Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea. Internet Res. 18(5): 454-476 (2008)
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