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"To post or not to post? Exploring the motivations behind brand-related ..."

Sevil Yesiloglu, Juliet Memery, Chris Chapleo (2021)

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DOI: 10.1108/INTR-01-2020-0038

access: closed

type: Journal Article

metadata version: 2021-12-15

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Sevil Yesiloglu, Juliet Memery, Chris Chapleo:
To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites. Internet Res. 31(5): 1849-1873 (2021)

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