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"An empirical investigation of the impact of influencer live-streaming ads ..."

Mian Yan et al. (2023)

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DOI: 10.1108/INTR-11-2020-0625

access: closed

type: Journal Article

metadata version: 2023-08-18

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  - https://dblp.org/rec/journals/intr/YanKCZWZ23
Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen, Kai Chao Zhang:
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse. Internet Res. 33(4): 1633-1663 (2023)

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