"Marketing mix, customer value, and customer loyalty in social commerce: A ..."

Ya-Ling Wu, Eldon Y. Li (2018)

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DOI: 10.1108/INTR-08-2016-0250

access: closed

type: Journal Article

metadata version: 2020-03-04

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Ya-Ling Wu, Eldon Y. Li:
Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Res. 28(1): 74-104 (2018)

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