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"Effect of nature of the game on ad-persuasion in online gaming context: ..."
Devika Vashisht, Sreejesh S. (2017)
- Devika Vashisht, Sreejesh S.
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Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition. Internet Res. 27(1): 52-73 (2017)
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