"A content analysis of multinationals' Web communication strategies: ..."

Shintaro Okazaki, Javier Alonso Rivas (2002)

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DOI: 10.1108/10662240210447137

access: closed

type: Journal Article

metadata version: 2020-03-04

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Shintaro Okazaki, Javier Alonso Rivas:
A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing. Internet Res. 12(5): 380-390 (2002)

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