"The role of vicarious learning strategies in shaping consumers' ..."

Jinqi Men, Xiabing Zheng, Robert M. Davison (2024)

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DOI: 10.1108/INTR-06-2022-0415

access: closed

type: Journal Article

metadata version: 2024-06-18

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Jinqi Men, Xiabing Zheng, Robert M. Davison:
The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping. Internet Res. 34(3): 891-916 (2024)

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