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"Is a most helpful eWOM review really helpful? The impact of conflicting ..."

Inés López-López, José Francisco Parra (2016)

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DOI: 10.1108/INTR-07-2014-0176

access: closed

type: Journal Article

metadata version: 2020-03-04

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  - https://dblp.org/rec/journals/intr/Lopez-LopezP16
Inés López-López, José Francisco Parra:
Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer's goals on product attitude. Internet Res. 26(4): 827-844 (2016)

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