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"Artificial intelligent chatbots as brand promoters: a two-stage structural ..."

Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh (2022)

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DOI: 10.1108/INTR-01-2021-0030

access: closed

type: Journal Article

metadata version: 2022-08-25

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Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh:
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach. Internet Res. 32(4): 1329-1356 (2022)

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