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"How functional and emotional ads drive smartwatch adoption."

Nina Krey et al. (2019)

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DOI: 10.1108/INTR-12-2017-0534

access: closed

type: Journal Article

metadata version: 2022-04-09

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Nina Krey, Stephanie Hui-Wen Chuah, Thurasamy Ramayah, Philipp A. Rauschnabel:
How functional and emotional ads drive smartwatch adoption. Internet Res. 29(3): 578-602 (2019)

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