"Intended audience and valence of electronic word-of-mouth on social media: ..."

Gauze Pitipon Kitirattarkarn, Weiting Tao, Wan-Hsiu Sunny Tsai (2021)

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DOI: 10.1108/INTR-03-2020-0133

access: closed

type: Journal Article

metadata version: 2021-06-15

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  - https://dblp.org/rec/journals/intr/KitirattarkarnT21
Gauze Pitipon Kitirattarkarn, Weiting Tao, Wan-Hsiu Sunny Tsai:
Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers. Internet Res. 31(3): 990-1017 (2021)

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