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"Storytelling in online shops: the impacts on explicit and implicit user ..."

Evmorfia Karampournioti, Klaus-Peter Wiedmann (2022)

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DOI: 10.1108/INTR-09-2019-0377

access: closed

type: Journal Article

metadata version: 2023-01-15

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Evmorfia Karampournioti, Klaus-Peter Wiedmann:
Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention. Internet Res. 32(7): 228-259 (2022)

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