"Trialing or combining? Understanding consumer partial switching in mobile ..."

Yingying Hu et al. (2021)

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DOI: 10.1108/INTR-09-2019-0368

access: closed

type: Journal Article

metadata version: 2024-08-06

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Yingying Hu, Ling Zhao, Xin (Robert) Luo, Sumeet Gupta, Xiuhong He:
Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective. Internet Res. 31(5): 1769-1802 (2021)

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