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"Enhancing consumer engagement in e-commerce live streaming via relational ..."

Mingyao Hu, Sohail S. Chaudhry (2020)

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DOI: 10.1108/INTR-03-2019-0082

access: closed

type: Journal Article

metadata version: 2020-09-05

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Mingyao Hu, Sohail S. Chaudhry:
Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Res. 30(3): 1019-1041 (2020)

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