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"How does differentiated multichannel collaboration matter? The boom-bust ..."

Yingzhao He, Yan Yu, Meiyun Zuo (2022)

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DOI: 10.1108/INTR-07-2020-0385

access: closed

type: Journal Article

metadata version: 2022-06-13

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Yingzhao He, Yan Yu, Meiyun Zuo:
How does differentiated multichannel collaboration matter? The boom-bust effects on online-offline store images. Internet Res. 32(3): 843-874 (2022)

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