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"Effects of customer trust on engagement in live streaming commerce: ..."

Lingyun Guo et al. (2021)

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DOI: 10.1108/INTR-02-2020-0078

access: closed

type: Journal Article

metadata version: 2021-12-15

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  dblp key:
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Lingyun Guo, Xiayu Hu, Jinxuan Lu, Ling Ma:
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi. Internet Res. 31(5): 1718-1744 (2021)

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