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"Consumer response to Web sites and their influence on advertising ..."

Ronald E. Goldsmith, Barbara A. Lafferty (2002)

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DOI: 10.1108/10662240210438407

access: closed

type: Journal Article

metadata version: 2020-03-04

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Ronald E. Goldsmith, Barbara A. Lafferty:
Consumer response to Web sites and their influence on advertising effectiveness. Internet Res. 12(4): 318-328 (2002)

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