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"Integration of online and offline channels: a view of O2O commerce."

Yu-Wei Chang, Ping-Yu Hsu, Qing-Miao Yang (2018)

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DOI: 10.1108/INTR-01-2017-0023

access: closed

type: Journal Article

metadata version: 2024-03-08

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Yu-Wei Chang, Ping-Yu Hsu, Qing-Miao Yang:
Integration of online and offline channels: a view of O2O commerce. Internet Res. 28(4): 926-945 (2018)

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