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"Online brand community response to negative brand events: the role of ..."

Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng (2013)

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DOI: 10.1108/INTR-06-2012-0107

access: closed

type: Journal Article

metadata version: 2020-03-04

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Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng:
Online brand community response to negative brand events: the role of group eWOM. Internet Res. 23(4): 486-506 (2013)

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