"Mobile apps usage by Malaysian business undergraduates and postgraduates: ..."

Stephen Carter, Amy Chu-May Yeo (2016)

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DOI: 10.1108/INTR-10-2014-0273

access: closed

type: Journal Article

metadata version: 2020-03-04

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Stephen Carter, Amy Chu-May Yeo:
Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice. Internet Res. 26(3): 733-757 (2016)

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