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"Friend me: Which factors influence top global brands participation in ..."

Theo B. Araujo, Peter C. Neijens (2012)

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DOI: 10.1108/10662241211271581

access: closed

type: Journal Article

metadata version: 2020-08-05

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Theo B. Araujo, Peter C. Neijens:
Friend me: Which factors influence top global brands participation in social network sites. Internet Res. 22(5): 626-640 (2012)

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