"Turner Blazes a Trail for Audience Targeting on Television with Operations ..."

José Antonio Carbajal et al. (2019)

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DOI: 10.1287/INTE.2018.0971

access: closed

type: Journal Article

metadata version: 2025-01-19

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José Antonio Carbajal, Peter Williams, Andreea Popescu, Wes Chaar:
Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics. INFORMS J. Appl. Anal. 49(1): 64-89 (2019)

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