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"Critical success factors for a customer relationship management strategy."

Luis Eduardo Mendoza et al. (2007)

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DOI: 10.1016/J.INFSOF.2006.10.003

access: closed

type: Journal Article

metadata version: 2020-02-20

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  - https://dblp.org/rec/journals/infsof/MendozaMPG07
Luis Eduardo Mendoza, Alejandro Marius, María A. Pérez, Anna Grimán:
Critical success factors for a customer relationship management strategy. Inf. Softw. Technol. 49(8): 913-945 (2007)

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