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"Do users care about ad's performance costs? Exploring the effects of the ..."

Cuiyun Gao et al. (2021)

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DOI: 10.1016/J.INFSOF.2020.106471

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/infsof/GaoZSLKL21
Cuiyun Gao, Jichuan Zeng, Federica Sarro, David Lo, Irwin King, Michael R. Lyu:
Do users care about ad's performance costs? Exploring the effects of the performance costs of in-app ads on user experience. Inf. Softw. Technol. 132: 106471 (2021)

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