"Examining Psychological Mechanisms Underlying Synergistic Communication ..."

Rishi Dwesar, Ankita Sharma, Megha Tyagi (2025)

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DOI: 10.28945/5478

access: open

type: Journal Article

metadata version: 2025-04-19

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  - journals/informingscij/DwesarST25
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  - https://dblp.org/rec/journals/informingscij/DwesarST25
Rishi Dwesar, Ankita Sharma, Megha Tyagi:
Examining Psychological Mechanisms Underlying Synergistic Communication Effects: The Case of Online Reviews and Display Advertising. Informing Sci. Int. J. an Emerg. Transdiscipl. 28: 20 (2025)

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