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"Can Narrative Advertisement and eWOM Influence Generation Z Purchase ..."

Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman (2020)

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DOI: 10.3390/INFO11120545

access: open

type: Journal Article

metadata version: 2022-01-03

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  - journals/information/TabassumKZ20
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  - https://dblp.org/rec/journals/information/TabassumKZ20
Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman:
Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? Inf. 11(12): 545 (2020)

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