Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Factors Influencing Watching and Purchase Intentions on Live Streaming ..."

Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen (2022)

> Home

Details and statistics

DOI: 10.3390/INFO13050239

access: open

type: Journal Article

metadata version: 2022-06-28

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/information/HoLC22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/information/HoLC22
Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen:
Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Inf. 13(5): 239 (2022)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.