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"Understanding the determinants of gifting and social sharing in live ..."

Yan Zhang, Yongqiang Sun, Nan Wang (2024)

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DOI: 10.1108/IMDS-06-2023-0380

access: closed

type: Journal Article

metadata version: 2024-02-29

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Yan Zhang, Yongqiang Sun, Nan Wang:
Understanding the determinants of gifting and social sharing in live streaming: a dual-attachment perspective. Ind. Manag. Data Syst. 124(2): 564-582 (2024)

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