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"Effect of achievement-related gamification on brand attachment."

Congcong Yang, Pianpian Yang, Yuanyue Feng (2022)

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DOI: 10.1108/IMDS-02-2021-0088

access: closed

type: Journal Article

metadata version: 2022-01-21

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Congcong Yang, Pianpian Yang, Yuanyue Feng:
Effect of achievement-related gamification on brand attachment. Ind. Manag. Data Syst. 122(1): 251-271 (2022)

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