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"Formation mechanism of user stickiness in live e-commerce: the hybrid ..."

Lin Wang et al. (2024)

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DOI: 10.1108/IMDS-04-2023-0231

access: closed

type: Journal Article

metadata version: 2024-04-01

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Lin Wang, Huiyu Zhu, Xia Li, Yang Zhao:
Formation mechanism of user stickiness in live e-commerce: the hybrid PLS-SEM and ANN approach. Ind. Manag. Data Syst. 124(3): 1234-1262 (2024)

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