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"Formation mechanism of user stickiness in live e-commerce: the hybrid ..."
Lin Wang et al. (2024)
- Lin Wang
, Huiyu Zhu
, Xia Li
, Yang Zhao:
Formation mechanism of user stickiness in live e-commerce: the hybrid PLS-SEM and ANN approach. Ind. Manag. Data Syst. 124(3): 1234-1262 (2024)
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