Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Event-brand transfer in an entertainment service: experiential marketing."

Natalia Vila-López, MaCarmen Rodríguez-Molina (2013)

> Home

Details and statistics

DOI: 10.1108/02635571311324160

access: closed

type: Journal Article

metadata version: 2020-04-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/imds/Vila-LopezR13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/imds/Vila-LopezR13
Natalia Vila-López, MaCarmen Rodríguez-Molina:
Event-brand transfer in an entertainment service: experiential marketing. Ind. Manag. Data Syst. 113(5): 712-731 (2013)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.