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"Introducing the marketplace or not? Risk analysis of channel strategy for ..."

Yuan Shi et al. (2020)

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DOI: 10.1108/IMDS-03-2019-0183

access: closed

type: Journal Article

metadata version: 2022-10-02

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Yuan Shi, Luying Zhou, Ting Qu, Qian Qi:
Introducing the marketplace or not? Risk analysis of channel strategy for online retailers. Ind. Manag. Data Syst. 120(2): 366-387 (2020)

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