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"Applying fuzzy balanced scorecard for evaluating the CRM performance."
Mohammad Ali Shafia et al. (2011)
- Mohammad Ali Shafia, Mohammad Mahdavi Mazdeh
, Mahboobeh Vahedi, Mehrdokht Pournader
:
Applying fuzzy balanced scorecard for evaluating the CRM performance. Ind. Manag. Data Syst. 111(7): 1105-1135 (2011)
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