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"Enhance consumer experience and product attitude in E-commerce live ..."

Xixian Peng, Jiaqi Ren, Yutong Guo (2024)

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DOI: 10.1108/IMDS-12-2022-0743

access: closed

type: Journal Article

metadata version: 2024-01-26

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Xixian Peng, Jiaqi Ren, Yutong Guo:
Enhance consumer experience and product attitude in E-commerce live streaming: based on the environmental perspective. Ind. Manag. Data Syst. 124(1): 319-343 (2024)

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