"Banner advertisement and Web site congruity effects on consumer Web site ..."

Eric J. Newman, Donald E. Stem Jr., David Sprott (2004)

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DOI: 10.1108/02635570410525816

access: closed

type: Journal Article

metadata version: 2020-04-25

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Eric J. Newman, Donald E. Stem Jr., David Sprott:
Banner advertisement and Web site congruity effects on consumer Web site perceptions. Ind. Manag. Data Syst. 104(3): 273-281 (2004)

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