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"Impact of product description and involvement on purchase intention in ..."

Jian Mou, Wenlong Zhu, Morad Benyoucef (2020)

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DOI: 10.1108/IMDS-05-2019-0280

access: closed

type: Journal Article

metadata version: 2023-12-17

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Jian Mou, Wenlong Zhu, Morad Benyoucef:
Impact of product description and involvement on purchase intention in cross-border e-commerce. Ind. Manag. Data Syst. 120(3): 567-586 (2020)

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