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"Macro-influencers or meso-influencers, how do companies choose?"
Junjie Lv et al. (2023)
- Junjie Lv, Ruyu Yang
, Jianye Yu
, Wenjing Yao, Yuanzhuo Wang:
Macro-influencers or meso-influencers, how do companies choose? Ind. Manag. Data Syst. 123(12): 3018-3037 (2023)
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