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"Consumer online flow experience: The relationship between utilitarian and ..."

Chi-Hsun Lee, Jyh Jeng Wu (2017)

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DOI: 10.1108/IMDS-11-2016-0500

access: closed

type: Journal Article

metadata version: 2020-04-25

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Chi-Hsun Lee, Jyh Jeng Wu:
Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Ind. Manag. Data Syst. 117(10): 2452-2467 (2017)

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