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"Integration of marketing domain and R&D domain in NPD design process."
Namwoo Kang, Junyoung Kim, Yongtae Park (2007)
- Namwoo Kang, Junyoung Kim, Yongtae Park:
Integration of marketing domain and R&D domain in NPD design process. Ind. Manag. Data Syst. 107(6): 780-801 (2007)
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