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"A big data analytics method for the influence of WeChat public platform ..."

Xinyu Guo, Xu Chen, Xiaoke Liang (2024)

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DOI: 10.1108/IMDS-08-2023-0571

access: closed

type: Journal Article

metadata version: 2024-04-10

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Xinyu Guo, Xu Chen, Xiaoke Liang:
A big data analytics method for the influence of WeChat public platform articles on blood donation behavior. Ind. Manag. Data Syst. 124(3): 1026-1049 (2024)

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