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"Information technology and marketing: an important partnership for decades."

Jan Philipp Graesch, Susanne Hensel-Börner, Jörg Henseler (2021)

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DOI: 10.1108/IMDS-08-2020-0510

access: closed

type: Journal Article

metadata version: 2021-04-07

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  - https://dblp.org/rec/journals/imds/GraeschHH21
Jan Philipp Graesch, Susanne Hensel-Börner, Jörg Henseler:
Information technology and marketing: an important partnership for decades. Ind. Manag. Data Syst. 121(1): 123-157 (2021)

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