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"Designing the best avatar to reach millennials: gender differences in a ..."

Miguel Angel Gonzales-Chávez, Natalia Vila-López (2021)

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DOI: 10.1108/IMDS-03-2020-0156

access: closed

type: Journal Article

metadata version: 2021-07-29

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  dblp key:
  - journals/imds/Gonzales-Chavez21
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  - https://dblp.org/rec/journals/imds/Gonzales-Chavez21
Miguel Angel Gonzales-Chávez, Natalia Vila-López:
Designing the best avatar to reach millennials: gender differences in a restaurant choice. Ind. Manag. Data Syst. 121(6): 1216-1236 (2021)

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