"Customer involvement and new product performance: The jointly moderating ..."

Taiwen Feng et al. (2016)

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DOI: 10.1108/IMDS-11-2015-0457

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type: Journal Article

metadata version: 2024-10-06

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Taiwen Feng, Di Cai, Zhenglin Zhang, Bing Liu:
Customer involvement and new product performance: The jointly moderating effects of technological and market newness. Ind. Manag. Data Syst. 116(8): 1700-1718 (2016)

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