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"PLS-SEM in business promotion strategies. A multigroup analysis of mobile ..."

Rocío Carranza et al. (2020)

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DOI: 10.1108/IMDS-12-2019-0726

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - https://dblp.org/rec/journals/imds/CarranzaDMF20
Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín:
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Ind. Manag. Data Syst. 120(12): 2349-2374 (2020)

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