"Comparison of Mass Customization and Generative Customization in Mass Markets."

Jack Buffington (2010)

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DOI: 10.1108/02635571111099721

access: closed

type: Journal Article

metadata version: 2020-04-25

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Jack Buffington:
Comparison of Mass Customization and Generative Customization in Mass Markets. Ind. Manag. Data Syst. 111(1): 41-62 (2010)

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